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The Geonixa Path

Digital Marketing Accelerator Formula

From Beginner β†’ Professional Digital Marketer in 5 Months

1

SEO Mastery

Learn On-Page, Off-Page & Technical SEO to rank websites higher in search engines.

Industry Focused
2

Social Media Marketing

Dominate Instagram, Facebook & LinkedIn ads. Grow brand awareness and engagement.

Industry Focused
3

Google Ads & PPC

Master paid advertising, keyword research, and conversion optimization for ROI.

Industry Focused
4

Content & Email Marketing

Learn copywriting, storytelling, and building high-converting email campaigns.

Industry Focused
5

Analytics & Conversion Tracking

Measure, analyze and optimize campaigns using Google Analytics & Tag Manager.

Industry Focused
6

Freelancing & Client Projects

Get real client experience, manage campaigns, and build your digital portfolio.

Industry Focused

5-Month Digital Marketing Program

100% Job Assistance | Real Campaigns | Google Certification

View Curriculum

Accelerate Your Career with the Geonixa Formula

Goal: From Beginner Digital Marketer in 5 Months

Run real ad campaigns

Google & Meta certifications

Guaranteed internship support

5 Months

To Job Readiness

100%

Placement Support

β‚Ή5.5L+

Avg. Starting Salary

The 5P Digital Marketing Formula

P1: Foundation Launchpad

Understand digital marketing basics, buyer personas, and marketing funnels.

P2: Organic Growth

Master SEO, content strategy, and social media marketing for brand visibility.

P3: Performance Marketing

Hands-on with Google Ads, Meta Ads & campaign optimization for ROI.

P4: Data & Analytics

Use Google Analytics, Tag Manager, and dashboards to measure performance.

P5: Freelancing & Placement

Get real campaign experience, client interaction training, and placement support.

β†’Build Campaigns β†’ Analyze Results β†’ Get Placed

Month 1–2: Foundation & Campaign Mastery

Month 1: Marketing Fundamentals

Topics Covered:

  • SEO Basics β€” On-page & Keyword Research
  • Intro to Social Media Strategy
  • Understanding Funnels & Customer Journeys
  • Content Writing & Basics of Copywriting
  • Audience Research & Personas

Projects Built:

Blog Content Plan

Keyword-driven content calendar + 1 published blog.

Audience Persona Deck

Detailed buyer personas & messaging matrix.

Month 2: Paid Campaigns & Analytics

Topics Covered:

  • Google Ads basics β€” Search & Performance Max
  • Meta Ads β€” Campaign setup & Creative testing
  • Analytics with Google Analytics & Tag Manager
  • Email basics β€” nurture sequences & automation

Projects Built:

Live Ad Campaign

Small-budget live campaign with tracking & optimization.

Analytics Dashboard

Basic GA4 dashboard tracking campaign KPIs.

Outcome: Solid foundation in digital marketing and hands-on campaign experience

By the end of Month 2, students can plan content, run basic paid campaigns, and analyze results using analytics tools.

Month 3–4: Paid Media, Analytics & Growth

Paid Media & Analytics

Google Ads

Search, Performance Max, Shopping campaigns & bidding strategies.

Meta Ads

Creative testing, audiences, and scaling strategies for Facebook & Instagram.

Email & CRO

Funnel emails, nurture sequences and conversion rate optimization experiments.

Analytics & Tagging

GA4, GTM, event tracking, attribution models and dashboarding.

Tools & Platforms

Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager
Hotjar / FullStory, Optimizely / VWO, Email tools (Mailchimp/SendGrid)

Growth Projects & Experiments

Major Projects

E-commerce Campaign

ROAS-driven campaign with product feed & conversion tracking.

Growth Experiment

Design A/B tests to increase conversion and retention.

Working Format

  • Campaign sprints
  • Weekly experiments & retros
  • Client briefs & reporting

Reporting & Dashboards

  • GA4 + Looker Studio dashboards
  • Automated weekly reports

Outcome: Campaign-level expertise in paid media, tracking, and growth experiments.

By the end of Month 4, students can run optimized campaigns, set up event-driven analytics, and design experiments that move KPIs.

Month 5: Placement Accelerator (Digital Marketing)

Final phase β€” convert skills & campaigns into interviews, offers and client wins.

Placement Modules

Resume & Campaign Portfolio

ATS-friendly resumes tailored to marketing roles + campaign portfolio with case studies, live links & metrics.

Mock Interviews (3 rounds)

Role-specific rounds: performance marketing, analytics deep-dive, and HR β€” with recorded feedback.

HR Communication & Offer Prep

Salary negotiation scripts, offer comparison, and stakeholder communication for agency & in-house roles.

Job Guarantee & Support

100% Job Support

  • Extended internship until placement (campaign ownership).
  • Hiring partner introductions (agencies & startups).
  • Dedicated placement manager & interview tracking.

Internship & Demo Days

  • 2–3 month guaranteed internship with campaign ownership.
  • Product & campaign demo days β€” invite hiring partners.

Placement Support Stack

Campaign Demos & Case Links

Short demo reels, dashboard links & campaign results for recruiters.

Portfolio Hosting

Hosted campaign pages, dashboards & downloadable case studies.

Interview KPI Sheets

Prepped metrics, ROAS / CTR / LTV summaries for interviews.

Offer Negotiation Support

Guidance on compensation, role fit and contract terms.

Outcome: Job-ready digital marketers with live campaigns, interview experience, and active placement channels.

By the end of Month 5, students will have recorded mock interviews, campaign demos, and active introductions to hiring partners.

Apply for Placement Accelerator

Tools & Technologies β€” Digital Marketing

Industry-standard tools and platforms that digital marketers use to build, run and measure high-performing campaigns.

Content & Creative

Figma / Canva

Design creatives, ad banners, and wireframes for high-converting campaigns.

Copywriting & Creative Testing

Headlines, CTAs & A/B testing creative variations for better CTR.

Landing Page Builders

Optimize landing page UX for conversion β€” builders like Webflow/Lander.

Paid Channels & Ads

Google Ads

Search, Performance Max, Shopping & Display campaigns; keyword & audience strategies.

Meta Ads (Facebook & Instagram)

Audience building, creatives, placements and scaling strategies for social ads.

Programmatic & DSPs

Intro to programmatic buying and retargeting platforms for advanced funnels.

Analytics & Growth

Google Analytics 4

Event measurement, attribution, funnel analysis and dashboarding (GA4).

Tag Manager & Tracking

Google Tag Manager, data-layer setup and event-driven analytics.

Experimentation & CRO

A/B testing platforms, session replay tools (Hotjar), and CRO tactics.

Email & CRM

Mailchimp / SendGrid

Build automation, nurture flows and product onboarding sequences.

CRM & Lead Management

Lead capture, segmentation and workflows using CRMs (HubSpot/Salesforce basics).

Build & Ship

Campaign Ops & Scheduling

Editorial calendars, campaign timelines and sprint-based campaign ops.

Reporting & Dashboards

Looker Studio / Data Studio dashboards and automated reporting.

Master these tools to design, run, and scale measurable marketing campaigns.

Want the same layout but split into B2B vs B2C toolkits, or prefer to use logo SVGs from a CDN instead of lucide icons? I can update that.

Digital Marketing Career Outcomes & Salary Expectations

Typical career paths and indicative salary ranges (LPA) for graduates of the Digital Marketing track.

SEO Specialist

β‚Ή3-6 LPA

On-page, technical SEO, and keyword strategy.

Paid Media / Performance Marketer

β‚Ή4-8 LPA

Google Ads, Meta Ads, bidding & ROAS optimization.

Analytics & Growth Analyst

β‚Ή4-9 LPA

GA4, Tag Manager, attribution models & dashboards.

Content & Community Lead

β‚Ή3.5-7 LPA

Content strategy, brand storytelling & community growth.

Social Media Manager

β‚Ή3-6.5 LPA

Manages brand presence, content calendars, influencer collaborations, and engagement across platforms.

Email / CRM Specialist

β‚Ή3.5-7 LPA

Nurture flows, automation & lifecycle campaigns.

πŸ’° Detailed Salary Benchmarks

SEO Specialist
3L
Min: 3L
Max: 6L
Paid Media / Performance Marketer
4L
Min: 4L
Max: 8L
Analytics & Growth Analyst
4L
Min: 4L
Max: 9L
Content & Community Lead
3.5L
Min: 3.5L
Max: 7L
Social Media Manager
3L
Min: 3L
Max: 6.5L
Email / CRM Specialist
3.5L
Min: 3.5L
Max: 7L

Note: salary ranges are indicative and depend on experience, location, company size and negotiation.

Digital Marketing β€” Investment & Payment

Total Course Fee

Total Amount:β‚Ή69,999
Registration Fee:β‚Ή5,000
Remaining Balance:β‚Ή64,999

Payment Options

Value-Added Skills Included Free

Live Campaign Experience

Run real paid & organic campaigns with campaign budgets provided.

Analytics & Dashboards

Hands-on with GA4, Tag Manager & Looker Studio dashboards.

Google & Meta Certification Prep

Guided certification preparation with real exam practice.

Placement Support

Interview prep, resume tailoring and recruiter introductions.

100% Placement Assistance after Digital Marketing Course Completion

Accelerate Your Expertise With Learning Journeys

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Android + iOS + Play Store Publishing

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